Brand Marketer

📍 Leeuwarden

Turn a strong product into an even stronger brand. Help drive the international growth of Lightswing®!

Lightswing® is growing rapidly. Not only in the Netherlands, but far beyond. That’s why we’re looking for an experienced Brand Marketer to help further strengthen and expand our brand. Someone who can translate strategy into impactful campaigns, brand activations, and partnerships that truly make a difference.
You will ensure that Lightswing® remains recognizable across all markets while identifying opportunities and adapting to local market differences. From influencer marketing and PR to international campaigns and brand positioning, you take ownership and ensure everything aligns with our brand identity.

About Lightswing®

Lightswing® is a brand by Illumade B.V., an innovative Dutch company developing smart interior products. The Lightswing® is our patented ceiling solution that allows you to move pendant lights with flexibility — a unique design solution for modern homes.

Our goal? A Lightswing® in every European home. We sell through 16 of our own webshops, 26 marketplaces, and major retailers like Karwei, Gamma, and Hornbach. This year we are broadening our product range with complete new products for indoor and outdoor and we are further developing our current products.

What you’ll be doing

As a Brand Marketer, you will be responsible for the development, management, and international implementation of the Lightswing® brand. Together with the team, you will help define the brand direction and ensure our identity remains consistent and recognizable at every customer touchpoint.

Your responsibilities include:

Developing and safeguarding the international brand strategy and brand positioning.
Translating the brand strategy into campaign plans, brand activations, and annual marketing plans.
Developing creative briefs for campaigns, content, social media, and advertising.
Coordinating influencer marketing, PR activities, and strategic partnerships.
Safeguarding the brand identity, tone of voice, and visual appearance across all channels.
Organizing and managing photo and video shoots.
Identifying trends, market developments, and opportunities to strengthen both the brand and our value proposition.
Analyzing results and continuously improving brand performance and impact.
Collaborating with colleagues and external agencies to successfully execute campaigns.

You get energized by…

Building a strong international consumer brand.
Creating campaigns that inspire people while delivering measurable results.
Developing new brand concepts and activations.
Working with influencers, media, and external partners.
Turning technically driven products into inspiring brand stories that capture people’s imagination and drive demand.
Combining strategic thinking with a hands-on mentality.

What we’re looking for

You’re an experienced marketer who looks beyond individual campaigns. You understand how brands grow, know how to bring others along on that journey, and are passionate about creating a consistent and compelling brand experience.

You have a proven track record of building brands and taking ownership of strategic marketing initiatives from concept to execution.

In addition, you have:

✔️ A bachelor’s or master’s level of education and thinking.

✔️ At least 3 to 5 years of experience in brand marketing, communications, or campaign development.

✔️ Experience with influencer marketing, PR, and/or partnerships.

✔️ Experience in an international or multilingual marketing environment is a plus.

✔️ Experience collaborating with creative teams and external agencies.

✔️ An affinity with interior design, consumer products, lifestyle, or e-commerce is a strong advantage.

What we offer

Plenty of room to bring your ideas and creativity to life.
A key role within an ambitious and fast-growing international brand.
An enthusiastic marketing team where strategy, creativity, and commercial thinking come together.
A high degree of freedom, responsibility, and room for initiative.
The opportunity to make a real impact on the continued growth of Lightswing®.

Ready to help our brand grow?

Are you an experienced marketer who wants to help build a brand that is becoming increasingly visible internationally? Do you enjoy successfully bringing a technical product to market and transforming complex features into compelling stories that inspire and convince customers? Are you strategically strong, creative, and not afraid to roll up your sleeves when needed?
If you’re excited by the challenge of building an international brand and making innovative products relevant and inspiring for consumers across different markets, we’d love to get to know you.

Excited? Apply now!

Fill in the form below or send your resume and motivation letter to vacancy@illumade.com
Got questions? Feel free to call us or send us an e-mail to the above address for an introduction or more info.