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Privacy Policy

Privacy Policy of Illumade B.V. and its associated brands

We, at Illumade B.V., respect your privacy and personal data. We are aware that you trust us with your personal information, and therefore, it is our responsibility to protect your privacy. In this privacy policy, we explain what data we collect, how we store, secure and process this data. This privacy policy is applicable to: Our websites and the services we provide on them, such as selling products:


We comply with the General Data Protection Regulation (the “Applicable Legislation”). This policy is effective from March 21, 2023.

Are you younger than 16 years old?

If you are under the age of 16, you cannot use our websites and services without the permission of a parent or guardian.

Personal Data

To provide our websites and services, we process personal and non-personal data. Personal data includes all information related to an identified or identifiable natural person, as defined in the Applicable Legislation. Non-personal data includes information that does not reveal your identity, such as anonymous, aggregated or anonymized data.

Legal Basis for Data Collection

We may collect and process your data at different times. We do this:

  • When you visit our websites
  • When you accept cookies
  • When you create an account
  • When you use a service such as purchasing a product
  • When you contact us

The legal basis for our data processing may be:

  • The necessity to perform the agreement between you and us
  • Compliance with legal obligations
  • Your consent
  • Our legitimate interests or the legitimate interests of a third party
  • A legal obligation to share personal data.

We do not receive or process personal data from external parties.

What data do we collect and why?

When you use our websites and/or services, we need data from you. We process this data for various purposes such as processing your payment, contacting you when necessary, delivering goods to you, pre- and post-sales services, using your account, improving our services, for marketing purposes, and for all other business/commercial purposes. Personal data we collect includes:

  • Name
  • Address details
  • Phone number
  • Email address
  • IP address
  • Payment details
  • Shipping address
  • Reference number

For some services, we may require additional data (e.g. B2B or business orders):

  • Company name
  • Business type
  • Chamber of Commerce number
  • VAT number
  • Login details

When using our websites and services, we may collect and process the following non-personal data:

  • Browser type
  • Operating system you use
  • Internet provider
  • Website behaviour

Data Security

The personal data is stored on secure servers owned by Illumade B.V. or a third party. We will not combine this data with any other personal data we may have. We use security procedures and both technical and physical limitations for access to and use of the personal data on our servers.
Only authorized personnel have access to personal data for the purpose of carrying out their duties. In addition, in some cases, the information may be shared internally. Our employees are required to respect the confidentiality of your data.

 How long do we keep your data?

We will not keep your personal data longer than legally permitted. We will only keep your data for as long as necessary to achieve the purposes for which your data is collected. All personal data we keep is subject to this privacy policy.

Who do we share your data with?

We will not share your personal data with third parties, except when necessary for the provision of our services. In some cases, we use external service providers, for example, for processing payments, delivering orders, or sending newsletters. These service providers only have access to the personal data that is necessary for their tasks and are required to protect and treat this data confidentially.

Data processors and other business partners

We may share your data with data processors and third parties who are not processors but provide services related to the use of our websites and services. We make clear agreements with these parties about the use and protection of personal data. For example, we may share your data with IT service providers, marketing platforms, advertising platforms, payment platforms, and consumer review platforms. They may store and visualize data, process transactions, and perform marketing activities. Data processors and other business partners may include:

  • Google: our websites use Google Analytics to analyse website usage. Google uses cookies to offer personalized advertising. You must accept cookies on our website for this. Your personal data is processed in accordance with Google’s privacy policy.
  • MailChimp: our websites use MailChimp, a third party that handles the sending of any newsletters. Your data (name and email address) is securely stored by MailChimp. MailChimp uses cookies and internet technologies that show whether emails are opened and read. Your personal data is processed in accordance with MailChimp’s privacy policy.
  • Mollie: for processing some online payments, we use the Mollie platform. Mollie processes the following personal data: name, address, place of residence, and payment information. Mollie has taken appropriate measures to protect your personal data. Your personal data is processed in accordance with Mollie’s privacy policy.
  • Klarna: For the payment method of paying afterwards for your order, we use the Klarna platform. In order to offer you the Klarna payment method, we may provide your information to Klarna during checkout, so that Klarna can assess whether you qualify for a Klarna payment method. Your personal information will be processed in accordance with Klarna’s privacy policy.
  • GLS: For the delivery of an order, we use the services of GLS. For this, it is necessary to share name, address, and city information with GLS. This information is only used for executing the agreement. When GLS uses subcontractors, data is also made available to these parties.
  • Hotjar: To obtain insights into visitor behaviour on our website, we use Hotjar. Hotjar is a set of analytical tools that provides insight into visitor behaviour on a site or page. A pop-up has been placed on our websites that asks you to complete a short survey following your purchase. Data collected with this survey is stored and processed by Hotjar. Your personal information will be processed in accordance with Hotjar’s privacy policy.

Others, for legal reasons

We may share data with others for legal reasons or in connection with claims or disputes. We may also share personal information if we believe it is required by applicable laws and regulations.

Others, with your consent

We do not collect or use data for purposes other than those described in this privacy policy, unless we have obtained your prior consent.

Transfer of personal data

The data we collect from you is stored within the European Economic Area (EEA), or in countries with an adequate level of protection including the United Kingdom. Some of our (external) partners are based in the United States. Accepting cookies may result in data being transferred to the United States.

External links

You may find advertisements or other content on our websites that link to other websites. We have no control over the content of these websites and are not responsible for the content or privacy protection of these websites. We advise you to read the privacy policy of those websites.


We use 3 types of cookies. Cookies are text files that are stored on your device or browser when you visit our website. On a subsequent visit, this data is sent back to the server. This allows the server to recognize your device or browser. We use this information to keep track of how you use the website, to prepare reports on website activity, and to offer other services related to website activity and internet usage. Types of cookies on our websites:

  • Essential cookies: These cookies ensure that the website functions properly. We also use these cookies to anonymously collect website statistics. Since these cookies are strictly necessary, you cannot refuse them without affecting the functioning of the website. You can block or refuse cookies by adjusting the cookie settings in your browser (often found in your browser menu under “extras” or “preferences”).
  • Analytical cookies: These cookies collect information that is used to help us understand how our websites are used or to measure the effectiveness of our marketing campaigns. These cookies also help us to adjust the websites and thus improve your user experience.
  • Advertising cookies: These cookies allow your surfing behavior to be monitored by advertising networks, so that we can show ads based on your interests and surfing behavior. These cookies also perform functions that prevent the same ad from appearing continuously.

Illumade B.V. may also use techniques that are similar to cookies. For example, tracking pixels, flash cookies, Java scripts, and tags. We classify all these techniques under the term Cookies.
We use the Facebook pixel, Pinterest Pixel, Bing advertisement pixel, and Google AdWords remarketing pixel to measure the conversion of our ads on social media. For general website analysis, we use Google Analytics.
Cookies can be essential for the operation of our website. We ensure that you can safely visit our website, and we detect bugs and errors on our website. We may use cookies to enhance your user experience on our website.

By storing cookies, we ensure, for example, that:

  • Your items are saved in the shopping cart
  • You can shop safely at Illumade B.V.
  • Our websites work efficiently
  • We can test website improvements

You can change the cookie settings in your browser if you do not want cookies to be sent to your device. Please note that some website functions may not work properly without cookies.

Rights of data subjects under the GDPR

  • You have the right to request access to the data we process about you;
  • You can request us to correct, update, block or delete data about you in our records;
  • You can request a copy of the data we have processed about you. We may – at your request – send this copy to another party;
  • You can lodge a complaint against the processing of your personal data;
  • You can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe that we are processing your data unlawfully;
  • You can always withdraw your consent to process your personal data. In that case, we will no longer process your data for the purpose for which consent is required.

To ensure that the request for access is made by you, we ask you to send a copy of your identification document with the request. In this copy, please black out your photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number, and social security number (BSN). We do not need that information.

We regularly check whether we comply with this privacy policy. If you have any questions about this privacy policy, please contact us.

Modifications to privacy statement

We reserve the right to modify this privacy policy at any time. The most recent version of the privacy policy can always be found on our websites. Any adjustments and/or changes to these websites may result in changes to this privacy statement. It is therefore advisable to consult this privacy statement regularly.

Contact information

Illumade® B.V.

Legedyk 4
8935 DG Leeuwarden
Chamber of Commerce number: 60513942
+31 85 401 9637