Paid Performance Marketer

📍 Leeuwarden

Turn data into growth. Help drive the international expansion of Lightswing®!

At Lightswing®, we believe smart marketing makes the difference. That’s why we’re looking for a Paid Performance Marketer who knows exactly how to make online campaigns perform and continuously identifies opportunities to achieve even better results.

From Google Shopping and Meta Ads to Performance Max, Pinterest, and AI-driven optimizations, you’ll ensure every marketing euro delivers maximum return. You combine analytical thinking with a growth mindset, continuously experiment, and translate insights into improvements that directly contribute to revenue growth.

About Lightswing®

Lightswing® is a brand by Illumade B.V., an innovative Dutch company developing smart interior products. The Lightswing® is our patented ceiling solution that allows you to move pendant lights with flexibility — a unique design solution for modern homes.

Our goal? A Lightswing® in every European home. We sell through 16 of our own webshops, 26 marketplaces, and major retailers like Karwei, Gamma, and Hornbach. This year we are broadening our product range with complete new products for indoor and outdoor and we are further developing our current products.

What you’ll be doing

You are responsible for the overall performance of our paid digital marketing channels. You manage campaigns, analyze results, and continuously optimize performance to maximize return on investment.

Your responsibilities include:

Setting up, managing, and optimizing campaigns across Google Ads, Meta, Pinterest, and other paid performance channels.
Allocating marketing budgets strategically based on data, profitability, and growth opportunities.
Managing product feeds through platforms such as Channable for Google Shopping and Performance Max.
Analyzing channel performance using GA4, Looker Studio, and other reporting tools.
Ensuring tracking, tagging, and data quality are accurate and reliable.
Setting up A/B tests and driving a continuous test-and-learn approach.
Identifying new growth opportunities based on data insights, market developments, and competitor activity.
Leveraging AI and automation to make campaigns smarter, faster, and more effective.
Advising management on performance, trends, opportunities, and optimization strategies.

You get energized by…

Turning data into actionable insights and measurable business impact.
Experimenting, testing, and continuously improving results.
Working with a variety of advertising platforms and emerging technologies.
Constantly optimizing campaigns to achieve better performance and efficiency.
Using AI, automation, and innovation to gain a competitive advantage.
Collaborating with colleagues and external specialists to unlock new growth opportunities.

What we’re looking for

You’re analytical, curious, commercially minded, and driven by results. You enjoy experimenting, aren’t afraid to make decisions, and take ownership of the outcomes you deliver.

You understand that successful performance marketing is about more than campaign management alone. You can interpret data, identify opportunities, and translate insights into strategic recommendations that support business growth.

In addition, you have:

✔️ Bachelor’s level working and thinking ability.

✔️ Experience with paid performance marketing within an e-commerce environment.

✔️ Hands-on experience with Google Ads and Meta Ads, and preferably Pinterest Ads and/or TikTok Ads.

✔️ Knowledge of Google Shopping, Performance Max, and product feed management.

✔️ Experience with GA4, Google Tag Manager, and conversion tracking.

✔️ Experience with Looker Studio or similar reporting and dashboarding tools.

✔️ An affinity for AI, automation, and innovative marketing technologies.

What we offer

A high level of freedom and responsibility to apply and expand your expertise.
An international e-commerce environment where you can make a real impact.
The opportunity to experiment, learn, and implement new ideas.
An enthusiastic marketing and e-commerce team where data, creativity, and collaboration come together.
The chance to help drive the continued international growth of Lightswing®.

Ready to make an impact?

Do you want to work on campaigns that directly contribute to the growth of an international brand? Do you get excited by data, optimization, innovation, and turning insights into business results?
Are you eager to stay ahead of developments in AI, automation, and digital advertising while continuously improving performance across international markets?
Then we’d love to hear from you.

Excited? Apply now!

Fill in the form below or send your resume and motivation letter to vacancy@illumade.com
Got questions? Feel free to call us or send us an e-mail to the above address for an introduction or more info.