Webshop Performance & CRO Specialist (32-40 hours)
Help build a European design brand with international growth ambitions
Do you get your energy from optimizing the webshop of an A-listed brand on an International level? Are you the person that will make our webshops work better, smarter and become more apealing for our customers everyday? Looking to work in a compact, creative team where your ideas make direct impact? Then we’ve got the perfect opportunity for you.
Lightswing® is ready for the next big step: expanding across Europe and growing our product range. And you can play a key part in our online business! Not only will you make sure that the webshop functions as it should – you also make sure it plays a dominant role in the customer journey and optimize it based upon data, conversions and user experience. Besides that you will come to the table with a concrete vision for our webshops in this era where digital changes are almost moving faster than light.
Lightswing® is a brand by Illumade B.V., an innovative Dutch company developing smart interior products. The Lightswing® is our patented ceiling solution that allows you to move pendant lights with flexibility — a unique design solution for modern homes.
Our goal? A Lightswing® in every European home. We sell through 16 of our own webshops, 26 marketplaces, and major retailers like Karwei, Gamma, and Hornbach. This year we are broadening our product range with complete new products for indoor and outdoor and we are further developing our current products.
Every day you take care of the webshop as if it’s your own shop. You investigate how visitors behave on the webshop, where they drop off and where there are chances to improve. You make sure that the data, tagging and tracking is working as it should so that you can take a deep dive into the data to gain valuable insights. You know exactly what role the webshop plays in the customer journey and in the online landscape of other channels such as marketplaces. You constantly work on improving the customer journey via A/B tests, UX and CRO optimizations and these improvements help in achieving better conversions and overall better results. In the meanwhile you work on a roadmap for the future of our webshops to be future-proof with new features, SEO/GEO possibilities and technical enhancements.
You’ll work closely with teammates in brand marketing, social media, ad performance and design to boost Lightswing®’s visibility and revenu across Europe.
Your responsibilities include:
- Retrieving and analyzing webshop performance data
- Monitoring and improving the customer journey
- Spotting chances and work out a roadmap for CRO and UX improvements, supported by A/B tests
- Planning and executing improvements for SEO and GEO
- Setting up a roadmap for future developments of our webshop (think big!)
- You help achieving overall commercial targets
You’ll use tools like WooCommerce, WordPress, Google Analytics, Google Tag Manager, Hotjar, VWO and Optimizely and switch easily between analytical, strategical and more operational tasks.
Excited? Apply now!
Fill in the form below or send your resume and motivation letter to vacature@lightswing.nl.
Got questions? Feel free to call us or send us an e-mail to the above address for an introduction or more info.
